A Virtual Reality experience in Reality

To show an unsuspecting cinema audience of 900 people what VR feels like we created a

4 minute experience that transformed the historic downtown Los Angeles theatre.

Gameplay footage of a handful of VR experiences available on the Oculus Quest

served as the catalysts for the immersive 4- D experience happening throughout the landmark space using

holograms, projection mapping, lasers and 5.1 surround sound.

made with VTPRO and GMUNK